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Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace (книга)

Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace
Автор: Abby Ghobadian
Nicholas O'Regan
David Gallear
Howard Viney
Оригинал издан: 2004

«Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace»книга 2004 года.

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«This book explores how companies can use strategy to achieve competitive advantage in the global market place. It shows how a firm should analyze their current strategy in order to formulate a new one in line with the aim of achieving competitive…»

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