Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace (книга)
Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace | |
Автор: | Abby Ghobadian Nicholas O'Regan David Gallear Howard Viney |
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Оригинал издан: | 2004 |
«Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace» — книга 2004 года.
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От издателя
«This book explores how companies can use strategy to achieve competitive advantage in the global market place. It shows how a firm should analyze their current strategy in order to formulate a new one in line with the aim of achieving competitive…»