Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises (книга)
| Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises | |
| Автор: | J. Cobbenhagen Jan Cobbenhagen |
|---|---|
| Оригинал издан: | ???? |
«Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises» — книга ???? года.
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«Innovation as an activity is not new — what has changed is the pace at which firms have to innovate. This book analyzes innovation success at the company, rather than the project level and contributes to the development of a new theory on innovation…»
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