Superior Customer Value in the New Economy: Concepts and Cases, Second Edition (книга)
Superior Customer Value in the New Economy: Concepts and Cases, Second Edition | |
Автор: | William C. Johnson |
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Оригинал издан: | 2004 |
«Superior Customer Value in the New Economy: Concepts and Cases, Second Edition» — книга 2004 года.
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От издателя
«Book DescriptionWhile the dot.com bubble has burst since the publication of the first edition, the Internet has re-emerged as a valuable tool for business-to-business, business-to-consumer, and consumer-to-consumer enterprises. This Second Edition…»