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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition (книга)

Superior Customer Value in the New Economy: Concepts and Cases, Second Edition
Автор: William C. Johnson
Оригинал издан: 2004

«Superior Customer Value in the New Economy: Concepts and Cases, Second Edition»книга 2004 года.

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«Book DescriptionWhile the dot.com bubble has burst since the publication of the first edition, the Internet has re-emerged as a valuable tool for business-to-business, business-to-consumer, and consumer-to-consumer enterprises. This Second Edition…»

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