The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (книга)
| The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset | |
| Автор: | Ronald J. Alsop Ron Alsop |
|---|---|
| Оригинал издан: | 2004 |
«The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset» — книга 2004 года.
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«From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J.Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the…»
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