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The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (книга)

The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
Автор: Ronald J. Alsop
Ron Alsop
Оригинал издан: 2004

«The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset»книга 2004 года.

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«From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J.Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the…»

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