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The 360 Degree Brand in Asia: Creating More Effective Marketing Communications (книга)

The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
Автор: Mark Blair
Richard Armstrong
Mike Murphy
Оригинал издан: ????

«The 360 Degree Brand in Asia: Creating More Effective Marketing Communications»книга ???? года.

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«Every point of contact builds the brand. Imagine all communciations reflecting the same deep insight. Imagine all media, from TV to packaging, from web sites to water wells, contributing to the brand. The 360 Degree Brand in Asia…»

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