The Art And Science of Marketing: Marketing for Marketing Managers (книга)
The Art And Science of Marketing: Marketing for Marketing Managers | |
Автор: | Grahame R. Dowling |
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Оригинал издан: | 2005 |
«The Art And Science of Marketing: Marketing for Marketing Managers» — книга 2005 года.
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От издателя
«Book DescriptionIf your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than…»