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The Art And Science of Marketing: Marketing for Marketing Managers (книга)

The Art And Science of Marketing: Marketing for Marketing Managers
Автор: Grahame R. Dowling
Оригинал издан: 2005

«The Art And Science of Marketing: Marketing for Marketing Managers»книга 2005 года.

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«Book DescriptionIf your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than…»

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