The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (книга)
| The Brand Gap: How to Bridge the Distance Between Business Strategy and Design | |
| Автор: | Marty Neumeier |
|---|---|
| Оригинал издан: | 2003 |
«The Brand Gap: How to Bridge the Distance Between Business Strategy and Design» — книга 2003 года.
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«THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a…»
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