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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (книга)

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Автор: Marty Neumeier
Оригинал издан: 2003

«The Brand Gap: How to Bridge the Distance Between Business Strategy and Design»книга 2003 года.

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От издателя

«THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a…»

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