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The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk (книга)

The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
Автор: Michael Gentle
Оригинал издан: ????

«The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk»книга ???? года.

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«Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure…»

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