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The Essential Brand Book: Over 100 Techniques to Increase Brand Value (книга)

The Essential Brand Book: Over 100 Techniques to Increase Brand Value
Автор: Iain Ellwood
Оригинал издан: 2002

«The Essential Brand Book: Over 100 Techniques to Increase Brand Value»книга 2002 года.

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«This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key…»

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