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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview (книга)

The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Автор: Jane Farley Templeton
Оригинал издан: ????

«The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview»книга ???? года.

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«The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the `«second coming»' of focus groups in…»

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