The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview (книга)
The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview | |
Автор: | Jane Farley Templeton |
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Оригинал издан: | ???? |
«The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview» — книга ???? года.
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«The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the `«second coming»' of focus groups in…»