The Haier Way: The Making of a Chinese Business Leader and a Global Brand (книга)
The Haier Way: The Making of a Chinese Business Leader and a Global Brand | |
Автор: | Jeannie Jinsheng Yi |
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Оригинал издан: | 2003 |
«The Haier Way: The Making of a Chinese Business Leader and a Global Brand» — книга 2003 года.
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От издателя
«Book DescriptionHaier is the largest consumer appliance maker in China, regarded as the «GE of China." But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today Haier is a…»