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The Haier Way: The Making of a Chinese Business Leader and a Global Brand (книга)

The Haier Way: The Making of a Chinese Business Leader and a Global Brand
Автор: Jeannie Jinsheng Yi
Оригинал издан: 2003

«The Haier Way: The Making of a Chinese Business Leader and a Global Brand»книга 2003 года.

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«Book DescriptionHaier is the largest consumer appliance maker in China, regarded as the «GE of China." But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today Haier is a…»

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