The Market Segmentation Workbook: Target Marketing for Marketing Managers (книга)
The Market Segmentation Workbook: Target Marketing for Marketing Managers | |
Автор: | Sally Dibb Lyndon Simkin |
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Оригинал издан: | ???? |
«The Market Segmentation Workbook: Target Marketing for Marketing Managers» — книга ???? года.
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От издателя
«This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.…»