The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents (книга)
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents | |
Автор: | George P. Moschis Euehun Lee Anil Mathur Jennifer Strautman |
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Оригинал издан: | ???? |
«The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents» — книга ???? года.
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От издателя
«The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ…»