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The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents (книга)

The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents
Автор: George P. Moschis
Euehun Lee
Anil Mathur
Jennifer Strautman
Оригинал издан: ????

«The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents»книга ???? года.

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«The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ…»

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