The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize (книга)
| The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize | |
| Автор: | David Arnold |
|---|---|
| Оригинал издан: | 2003 |
«The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize» — книга 2003 года.
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« Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the «mirage» of a truly global market. In fact, the world is comprised of hundreds of intensely local markets…»
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