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The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize (книга)

The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
Автор: David Arnold
Оригинал издан: 2003

«The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize»книга 2003 года.

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« Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the «mirage» of a truly global market. In fact, the world is comprised of hundreds of intensely local markets…»

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