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The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One (книга)

The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One
Автор: Jorge Alberto Sousa De Vasconcellos E. Sa
Jorge A. Vasconcellos E. Sa
Оригинал издан: ????

«The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One»книга ???? года.

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«Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these…»

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