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The New Global Brands: Managing Non-Government Organizations in the 21st Century (книга)

The New Global Brands: Managing Non-Government Organizations in the 21st Century
Автор: John A. Quelch
Оригинал издан: 2005

«The New Global Brands: Managing Non-Government Organizations in the 21st Century»книга 2005 года.

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«Book Description THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY includes twelve Harvard Business School cases involving not-for-profit agencies and how these agencies establish brand identities worldwide. Agencies…»

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