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The New Market Leaders: Who's Winning and How in the Battle for Customers (книга, ????)

The New Market Leaders: Who's Winning and How in the Battle for Customers
Автор: Fred Wiersema
Оригинал издан: ????

«The New Market Leaders: Who's Winning and How in the Battle for Customers»книга ???? года.

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« In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are…»

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