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The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (книга)

The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program
Автор: Don Peppers
Martha Rogers
Bob Dorf
Оригинал издан: ????

«The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program»книга ???? года.

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«A revolutionary business phenomenon has taken hold at such companies around the world as Hewlett-Packard, BellSouth, Oracle, Unilever, Telstra, and Fujitsu. These firms and others are turning to computer technology to create interactive…»

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