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The Rhetoric and Reality of Marketing: An International Managerial Approach (книга)

The Rhetoric and Reality of Marketing: An International Managerial Approach
Автор: '
Оригинал издан: 2003

«The Rhetoric and Reality of Marketing: An International Managerial Approach»книга 2003 года.

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«Book Description This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and…»

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