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The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations (книга)

The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations
Автор: Ahmed Riahi-Belkaoui
Оригинал издан: 2000

«The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations»книга 2000 года.

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«Among many factors contributing to a corporation's success, none is more crucial than reputation. It affects the way management makes decisions and the positions it takes, and how it takes them, on critical issues. A good reputation is also a signal…»

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