The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations (книга)
| The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations | |
| Автор: | Ahmed Riahi-Belkaoui |
|---|---|
| Оригинал издан: | 2000 |
«The Role of Corporate Reputation for Multinational Firms: Accounting, Organizational, and Market Considerations» — книга 2000 года.
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«Among many factors contributing to a corporation's success, none is more crucial than reputation. It affects the way management makes decisions and the positions it takes, and how it takes them, on critical issues. A good reputation is also a signal…»
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