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The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications (книга)

The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications
Автор: Richard B. Higgins
Оригинал издан: ????

«The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications»книга ???? года.

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«Higgins makes clear that «corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon…»

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