The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications (книга)
The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications | |
Автор: | Richard B. Higgins |
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Оригинал издан: | ???? |
«The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications» — книга ???? года.
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«Higgins makes clear that «corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon…»