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The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value (книга)

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Автор: James L. Heskett
W. Earl Sasser
Leonard A. Schlesinger
Оригинал издан: ????

«The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value»книга ???? года.

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« Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal «service excellence» books fails to address this key question. In this pathbreaking…»

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