To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record (книга)
To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record | |
Автор: | Philip H. Mirvis |
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Оригинал издан: | 2003 |
«To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record» — книга 2003 года.
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От издателя
«Book DescriptionDove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume,…»