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To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record (книга)

To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record
Автор: Philip H. Mirvis
Оригинал издан: 2003

«To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record»книга 2003 года.

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«Book DescriptionDove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume,…»

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