Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights (книга)
Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights | |
Автор: | Christopher G. Pike |
---|---|
Оригинал издан: | ???? |
«Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrights to Design Rights» — книга ???? года.
Содержание |
Содержание 
От издателя 
«True creativity and differentiation is recognizable instantly. The Volkswagen Beetle. The music of Bob Dylan. Microsoft's operating system. The exhaust noise of a Harley-Davidson. But having a unique technology, brand, design, or content isn't…»