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Winning at New Products: Accelerating the Process from Idea to Launch (книга)

Winning at New Products: Accelerating the Process from Idea to Launch
Автор: Robert G. Cooper
Оригинал издан: 2001

«Winning at New Products: Accelerating the Process from Idea to Launch»книга 2001 года.

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«The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers…»

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