Winning at New Products: Accelerating the Process from Idea to Launch (книга)
Winning at New Products: Accelerating the Process from Idea to Launch | |
Автор: | Robert G. Cooper |
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Оригинал издан: | 2001 |
«Winning at New Products: Accelerating the Process from Idea to Launch» — книга 2001 года.
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От издателя
«The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers…»