A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications (книга)
A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications | |
Автор: | Christian Buchta Sara Dolnicar Thomas Reutterer |
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Оригинал издан: | ???? |
«A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications» — книга ???? года.
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От издателя 
«The new series edited by the «Jubilaumsstiftung of the Wirtschaftsuniversitat Wien», aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. The Volumes One and Two focus on…»