Advertising Vs. Marketing: The Ethical Challenge (книга)
Advertising Vs. Marketing: The Ethical Challenge | |
Автор: | Ileen E. Kelly |
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Оригинал издан: | 2005 |
«Advertising Vs. Marketing: The Ethical Challenge» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionVarious business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates…»