Basic Marketing Research (книга)
Basic Marketing Research | |
Автор: | Gilbert A. Churchill Tom J. Brown |
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Оригинал издан: | 2003 |
«Basic Marketing Research» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important…»