Branding @ the Digital Age (книга)
Branding @ the Digital Age | |
Автор: | Herbert Meyers Richard Gerstman |
---|---|
Оригинал издан: | ???? |
«Branding @ the Digital Age» — книга ???? года.
Содержание |
Содержание 
От издателя 
« The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on…»