Business Market Management: Understanding, Creating and Delivering Value (книга, ????)
Business Market Management: Understanding, Creating and Delivering Value | |
Автор: | James C. Anderson |
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Оригинал издан: | 2003 |
«Business Market Management: Understanding, Creating and Delivering Value» — книга 2003 года.
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Содержание 
От издателя 
«Book Description Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it …»