CIM Handbook of Strategic Marketing (книга)
CIM Handbook of Strategic Marketing | |
Автор: | ' |
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Оригинал издан: | ???? |
«CIM Handbook of Strategic Marketing» — книга ???? года.
Содержание |
Содержание 
От издателя 
«The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching…»