Cross-Cultural Marketing (книга)
Cross-Cultural Marketing | |
Автор: | Robert Rugimbana Sonny Nwankwo |
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Оригинал издан: | ???? |
«Cross-Cultural Marketing» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Traditionally International Marketing texts look out from one culture and attempt to export or adapt ideas that work at home to a different culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations,…»