Destination Marketing Organisations: Bridging Theory and Practice (книга)
Destination Marketing Organisations: Bridging Theory and Practice | |
Автор: | Steven Pike |
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Оригинал издан: | 2004 |
«Destination Marketing Organisations: Bridging Theory and Practice» — книга 2004 года.
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Содержание 
От издателя 
«Book DescriptionTravellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing…»