Dictionary of Marketing Communications (книга)
Dictionary of Marketing Communications | |
Автор: | Norman A. P. Govoni |
---|---|
Оригинал издан: | ???? |
«Dictionary of Marketing Communications» — книга ???? года.
Содержание |
Содержание 
От издателя 
« The Dictionary of Marketing Communications contains over 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal…»