Digital Business: Concepts and Strategies (книга)
Digital Business: Concepts and Strategies | |
Автор: | Eloise Coupey |
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Оригинал издан: | 2004 |
«Digital Business: Concepts and Strategies» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book Description Integrating marketing theory with Internet reality, this book helps readers develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and…»