Essential Marketing Frameworks and Concepts (книга)
Essential Marketing Frameworks and Concepts | |
Автор: | Alexander Chernev |
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Оригинал издан: | 2005 |
«Essential Marketing Frameworks and Concepts» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionEssential Marketing Frameworks and Concepts offers a systematic and up-to-date overview of the key frameworks and concepts commonly used in marketing analysis. It is an essential reference guide for business students interested in…»