Handbook of Marketing (книга)
Handbook of Marketing | |
Автор: | Barton A. Weitz Barton Weitz Robin Wensley |
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Оригинал издан: | ???? |
«Handbook of Marketing» — книга ???? года.
Содержание |
Содержание 
От издателя 
«The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have…»