Integrated Marketing Communications (книга)
Integrated Marketing Communications | |
Автор: | ' |
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Оригинал издан: | ???? |
«Integrated Marketing Communications» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of…»