International Marketing Strategy: Contemporary Readings (книга)
International Marketing Strategy: Contemporary Readings | |
Автор: | Isoble Doole Robin Lowe |
---|---|
Оригинал издан: | ???? |
«International Marketing Strategy: Contemporary Readings» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This reader collects together key articles in international marketing, building on a four- part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the…»