Jack Trout on Strategy (книга)
Jack Trout on Strategy | |
Автор: | Jack Trout |
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Оригинал издан: | 2004 |
«Jack Trout on Strategy» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«With his 1981 classic, «Positioning», Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written…»