Kellogg on Integrated Marketing (книга)
Kellogg on Integrated Marketing | |
Автор: | Dawn Iacobucci Bobby Calder Dawn Iacobucci Bobby J. Calder |
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Оригинал издан: | ???? |
«Kellogg on Integrated Marketing» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This cutting-edge book?with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism?s Integrated Marketing Communications department at Northwestern University?offers the latest…»