Key Concepts in Marketing (книга)
Key Concepts in Marketing | |
Автор: | Jonathan Sutherland |
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Оригинал издан: | 2004 |
«Key Concepts in Marketing» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book Description Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced.…»