Managing and Marketing Technology (книга)
Managing and Marketing Technology | |
Автор: | David Ford Mike Saren |
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Оригинал издан: | ???? |
«Managing and Marketing Technology» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Managing and Marketing Technology proposes that strong management of a firm?s technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and…»