Market-Based Management (книга)
Market-Based Management | |
Автор: | Roger J. Best |
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Оригинал издан: | ???? |
«Market-Based Management» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management,…»