Marketing: Best Practices (книга)
Marketing: Best Practices | |
Автор: | K. Douglas Hoffman Michael R. Czinkota Peter R. Dickson Patrick Dunne Abbie Griffin Michael D. Hutt Bilaji Krishnan John H. Jr. Lindgren Robert F. Lusch Ilkka A. Ronkainen |
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Оригинал издан: | ???? |
«Marketing: Best Practices» — книга ???? года.
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«Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from…»