Marketing: Principles and Perspectives Loose Leaf (книга)
Marketing: Principles and Perspectives Loose Leaf | |
Автор: | William O Bearden Thomas N Ingram Raymond W LaForge |
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Оригинал издан: | ???? |
«Marketing: Principles and Perspectives Loose Leaf» — книга ???? года.
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От издателя 
«Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate…»