Marketing: Principles and Perspectives w/ Powerweb, 4/e (книга)
Marketing: Principles and Perspectives w/ Powerweb, 4/e | |
Автор: | William O Bearden |
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Оригинал издан: | 2003 |
«Marketing: Principles and Perspectives w/ Powerweb, 4/e» — книга 2003 года.
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От издателя 
«Book DescriptionMarketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second…»