Marketing 2.0: Strategies for Closer Customer Relationships (книга)
Marketing 2.0: Strategies for Closer Customer Relationships | |
Автор: | Gerald Corbae Jakob B. Jensen Dirk Schneider |
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Оригинал издан: | 2003 |
«Marketing 2.0: Strategies for Closer Customer Relationships» — книга 2003 года.
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Содержание 
От издателя 
«The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new…»