Marketing Across Cultures (книга)
Marketing Across Cultures | |
Автор: | Jean-Claude Usunier |
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Оригинал издан: | 2005 |
«Marketing Across Cultures» — книга 2005 года.
Содержание |
Содержание 
От издателя 
«Book Description Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach…»