Marketing Channel Management (книга)
Marketing Channel Management | |
Автор: | Russell W. McCalley |
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Оригинал издан: | ???? |
«Marketing Channel Management» — книга ???? года.
Содержание |
Содержание 
От издателя 
«This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the…»